In the last 20 years the bicycle manufacturing industry has disappeared almost completely from Europe in search for cheap labour regions elsewhere.
We believe it is a shame to lose such a historic industry. That is why we decided to bring it back.
To bring the bicycle industry back we had to develop a new production process. A process designed for production in the Netherlands of the 21st century.
We looked at the car-industry for inspiration and developed the world's first fully automated production process for bicycle frames.